I worked with this top-tier international business aviation company for more than twelve years, until their acquisition by an even larger corporation. I wrote dozens of direct mail pieces, as well as multiple versions of their website, print and online ads, brochures, sales tools, scores of news releases and numerous articles for leading trade publications. This direct mailer promotes the long-range, ultra-luxury Gulfstream G550 to very wealthy jet charter clients. You can charter a G550 roundtrip from New York to Tokyo…for about what you’d pay for a new Bentley.