This ad and in-store poster promoted the Apple MacBook Pro laptop to the Higher Education market. I wrote Apple copy for more than 20 years, working directly and through agencies. Countless projects included ads, brochures, print and email direct marketing, web content, themes and onsite materials for worldwide developer and sales conferences, tradeshows, retail software packaging, instore promotions, product sheets and success stories.
This ad campaign promotes convenient local access to international jet charter services from airports in Southern California, New York and the San Francisco Bay Area. I worked with this top-tier international business aviation company for more than twelve years, until their acquisition by an even larger corporation. I wrote multiple versions of their website, dozens of print and online ads, direct mail pieces, brochures, sales tools, scores of news releases and numerous articles for leading trade publications.
Here are two in a series of print ads I wrote for Check Point Software Technologies, the world’s second largest internet security company. The first ad reinforces the need for security at the application level. The second, a testimonial, introduces a solution that guards medium-size businesses against viruses and malware.
This ad promotes fixed-base operations facilities in LA and Seattle to private jet pilots and operators. Clay Lacy Aviation is the world’s most experienced operator of private jets. I was the lead writer on an extended creative and marketing team that revised this client’s company identity and messaging—including their website, advertising, print and online direct marketing, brochures, presentations and sales support materials.
This ad promotes private jet charter as a gifting idea for high-net-worth individuals and corporate clients. Clay Lacy Aviation is the world’s most experienced operator of private jets. I was the lead writer on an extended creative and marketing team that revised this client’s company identity and messaging—including their website, advertising, print and online direct marketing, brochures, presentations and sales support materials.
This ad promotes the benefits of private jet charter to wealthy individuals in Southern California Clay Lacy Aviation is the world’s most experienced operator of private jets. I was the lead writer on an extended creative and marketing team that revised this client’s company identity and messaging—including their website, advertising, print and online direct marketing, brochures, presentations and sales support materials.
This ad and instore poster promoted Apple’s iLife software suite to the Higher Education market. I wrote Apple copy for more than 20 years, working directly and through agencies. Countless projects included ads, brochures, print and email direct marketing, web content, themes and onsite materials for worldwide developer and sales conferences, tradeshows, retail software packaging, instore promotions, product sheets and success stories.