This corporate brochure is the client’s flagship printed piece, positioning the company’s benefits and services to corporations and high-net-worth individuals. Clay Lacy Aviation is the world’s most experienced operator of private jets. I was the lead writer on an extended creative and marketing team that revised this client’s company identity and messaging—including their website, advertising, print and online direct marketing, brochures, presentations and sales support materials.
HDMI (High Definition Multimedia Interface) was still new when we developed an integrated suite of materials for a consumer branding program launched at the Consumer Electronics Show. This brochure is the flagship piece from that campaign. The positioning tagline I created became an official HDMI slogan for six years.
In its first days, the HDMI promise of plug-and-play digital connectivity was threatened by a rash of incompatible components. Simplay Labs was created to test and verify components for HDMI compliance and interoperability, protecting consumers and the HDMI brand. This brochure helped introduce Simplay Labs to premium electronics retailers and early adopters of high-end home entertainment systems.
HP White Paper
During my six-year relationship with Hewlett-Packard, I wrote an extended series of targeted vertical market brochures promoting HP solutions to small and medium businesses, as well as more technically oriented projects, like this 20-page white paper, for HP Enterprise Services. I worked with Silicon Valley companies of every size for more than two decades, marketing an extensive range of technologies to business and consumer audiences around the world.
This luxury air charter broker provided business and private aviation travelers with worldwide access to thousands of private jets, airliners, sea planes, helicopters—even air rescue flights. I was the lead writer on an extended marketing team that created this company’s identity and marketing materials from the ground up—including this website.
Motorola and Zebra Technologies created a joint channel partner program to drive sales for their integrated mobile solutions. This brochure was part of a series of collateral materials I wrote to promote their solutions to vertical market Value Added Resellers, Systems Integrators and Independent Software Vendors. Channel marketing is one of my areas of expertise. I’ve worked on channel programs for a number of other clients, including Hitachi Data Systems, Symbol Technologies and PeoplePC.
SF Public Library
This capital campaign brochure for the Friends and Foundation of the San Francisco Public Library was created to help raise $16 million from wealthy Bay Area donors to upgrade branches throughout the city. The foundation is a member-funded, non-profit organization that supports library services that are not funded from city revenues. This was the flagship piece of the campaign. I also wrote direct marketing and event materials, as well as the theme.
San José State
I was part of a team that created an integrated student enrollment campaign for the Davidson College of Engineering at San José State University. I wrote this brochure, a magazine-style annual report and online marketing materials that included ads and a landing page. Among the key advantages to drive home, SJSU is the number one source of new hires for Silicon Valley and highly ranked nationwide among public engineering colleges.
Mission Economic Development Agency
This fundraising brochure launched a six-million-dollar capital campaign to build Plaza Adelante, an innovative multi-use facility for the nonprofit Mission Economic Development Agency. MEDA provides free financial services to lower income residents of San Francisco’s predominately Latino Mission District. As with all nonprofit messaging, the goal is to balance “head and heart”—facts and feelings—to successfully compete for charitable dollars.